The gold standard

You know, those ad placements don't always work in favor of the advertiser: I have listened to the hourly financial report on a Los Angeles radio station for years. Lately, it has been sponsored by some company selling Gold. But for the past several weeks the final part of the report has been something along the lines of, "And Gold is off, to a new low of..." but AS SOON as the reporter ends that sentence, the ad for buying Gold comes on and says, "Gold. It's the only investment which has not dropped in value, even in these tough financial times...."

You never know if that advertiser is listening to the station or not - they may have ads placed on many stations, but they always tell us that Gold is the one investment we will always wish we had when everything else collapses, and they quote predictions of $3000 per ounce. It's still going down.

Matthew 6:20
But store up for yourselves treasures in heaven, where moths and vermin do not destroy, and where thieves do not break in and steal.